Qualifications / Academic Background
Mike has a total of more than 20 years marketing experience and 10 years consulting and research experience. Most of his experience comes from the insurance industry where he worked for Old Mutual as an Area Manager and later as an Independent Broker before joining Insedlu in the capacity of Senior Portfolio Manager.
Since joining Insedlu, Mike has helped a lot of small businesses to establish markets and operating systems, market surveys, training and secure projects. He has been involved in the business turnaround interventions for various SMMEs and corporates through conducting due diligence and feasibility studies. Mike is involved with assisting these SMMEs with business plans that will aid in the process of acquiring funding for growth purposes. In addition, Mike crafts marketing strategies for entrepreneurs in order to help them access markets and grow their businesses.
Mike is currently the Lead Research Supervisor whose duties involve the recruitment, training and supervision of field workers. This process also involves the designing and piloting of research instruments. He is also involved in the data analysis, interpretation and report writing progressions. Mike is also a part-time external examiner at the Unisa Graduate School of Business Leadership in the Economics and Finance Department where he assesses Masters dissertations. Mike is also a manuscript reviewer for the Journal of Engineering, Design and Technology. He has published a peer reviewed paper l in an international Journal. .
Areas of specialisation
- Business plan development
- Resource mobilization
- Crafting marketing strategies
- Conducting due diligence
- Business health check
- Implementing turnaround solutions
- Research Instrument Design
- Field Researchers Training
- Field Research Supervisor
- Report writing
- Data Analysis